Tag: marketing

Photo Credit: Emma Knight/The Cheeky Puppy
April 16, 2018 It’s All About the Follow Through: Converting Leads into Sales

In our last two blog posts, we covered how to make the most of an exhibit hall presence and what essential items you’ll need for…

Read more
April 9, 2018 Essentials for Tradeshow Success

Planning, planning, planning. Successful trade show planning is about more than plane tickets and hotel reservations. Even if you do the same event year after…

Read more
April 2, 2018 In Their Face: Making the Most of Tradeshows, Conferences and Events

Imagine you’re standing on a tradeshow floor for hours, handing out brochures and chatting with booth visitors who increasingly seem more interested in the candy…

Read more
December 14, 2017 #MarTech – Small Business Owners’ Next Opportunity… and Headache

For small business owners, marketing technology is a constant source of both excitement and pain. First it was Facebook. Then Twitter, Pinterest, LinkedIn, Instagram, Snapchat,…

Read more
December 5, 2017 Is Customer Acquisition Cost Still Relevant?

A few weeks ago, our Hillary Berman had the privilege of sitting down with Elana Fine, Executive Director, Dingman Center for Entrepreneurship, and Joe Bailey,…

Read more