One of the easiest ways to dip your toe into the world of marketing automation is by implementing a welcome series email campaign when someone…

In our last post on marketing technology for small businesses, we offered a general overview of the application landscape. The tools are seemingly endless and…

For small business owners, marketing technology is a constant source of both excitement and pain. First it was Facebook. Then Twitter, Pinterest, LinkedIn, Instagram, Snapchat,…

Small business owners are quick to get frustrated when someone unsubscribes from their email list. And they’re equally fast at trying to identify the reason for…