Tag: email marketing

Photo Credit: Emma Knight/The Cheeky Puppy
August 1, 2018 Email Marketing How To: Writing the Perfect Welcome Series

One of the easiest ways to dip your toe into the world of marketing automation is by implementing a welcome series email campaign when someone…

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January 2, 2018 How To Choose a Marketing Technology Platform

In our last post on marketing technology for small businesses, we offered a general overview of the application landscape. The tools are seemingly endless and…

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December 14, 2017 #MarTech – Small Business Owners’ Next Opportunity… and Headache

For small business owners, marketing technology is a constant source of both excitement and pain. First it was Facebook. Then Twitter, Pinterest, LinkedIn, Instagram, Snapchat,…

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September 13, 2016 Top 8 Reasons People Unsubscribe

Small business owners are quick to get frustrated when someone unsubscribes from their email list. And they’re equally fast at trying to identify the reason for…

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