Tag: business

Photo Credit: Emma Knight/The Cheeky Puppy
April 11, 2014 The value of borrowed credibility

A little while ago, we went on our soapbox about giving it away – providing would-be customers a taste of what you have to offer…

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April 3, 2014 In defense of marketers

“I feel like I should be able to do this. I mean, I run a small business, I’m a consumer, I’m really smart. Yet I…

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March 26, 2014 ICYMI: Dumb Ways to Die – a 2013 viral sensation

How do you take a simple message and make it go viral? If you’re not selling something particularly life-changing or communicating a message that will…

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March 21, 2014 Inspiring Us: River Road Auto Service

When a business has a very defined type of customer base, reaching outside of that specific group and meeting their needs can be a challenge.…

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