Tag: branding

Photo Credit: Emma Knight/The Cheeky Puppy
August 4, 2015 3 Elements of the Perfect Elevator Pitch

Read any small business branding book and it will demand you craft the perfect elevator pitch. This 60-second summary of your business tells the listener…

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May 12, 2015 The Problem with Lilly for Target

  The backlash over the immediate sellout of Lilly for Target both online and in stores is well documented. The social media buzz was incredible,…

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May 28, 2014 12 seven and eight year-olds. 15 hours of baseball. Many lessons for small business owners.

This past weekend, my seven year-old played in his first baseball tournament. We knew (hoped) we’d be on the field for hours. What I didn’t…

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April 29, 2014 Inspiring Us: Puffs

Spring has FINALLY arrived! If only the sneezing and watery eyes didn’t accompany the beautiful picnic-friendly weather. At least our allergies give us an excuse…

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March 26, 2014 ICYMI: Dumb Ways to Die – a 2013 viral sensation

How do you take a simple message and make it go viral? If you’re not selling something particularly life-changing or communicating a message that will…

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