Kernels

Photo Credit: Emma Knight/The Cheeky Puppy
August 10, 2015 Dear Zirtual, It’s Not About You

This morning, Zirtual “paused” operations. You can read the letter here. The “pause” is clearly a shut down. Even if it wasn’t intended to be, the complete…

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August 4, 2015 3 Elements of the Perfect Elevator Pitch

Read any small business branding book and it will demand you craft the perfect elevator pitch. This 60-second summary of your business tells the listener…

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July 22, 2015 Want to Increase In-Store Sales? Ignore the Phone.

It’s no secret that we’re more connected than ever before. And the number of available sales channels is increasing everyday. As customers, we enjoy anywhere,…

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July 7, 2015 An Open Letter to Starbucks on Your Price Increase

Dear Starbucks, I’m a loyal customer. I earned my Gold membership in 2010 and have maintained it with absolute ease ever since. And while I…

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May 12, 2015 The Problem with Lilly for Target

  The backlash over the immediate sellout of Lilly for Target both online and in stores is well documented. The social media buzz was incredible,…

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