Photo Credit: Emma Knight/The Cheeky Puppy
September 1, 2015 Bus Stops, Lunch Boxes and Customer Engagement

I can’t help but be inspired by my Facebook feed, bursting at the seams with smiling kids heading off to school. These are the faces…

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August 10, 2015 Dear Zirtual, It’s Not About You

This morning, Zirtual “paused” operations. You can read the letter here. The “pause” is clearly a shut down. Even if it wasn’t intended to be, the complete…

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August 4, 2015 3 Elements of the Perfect Elevator Pitch

Read any small business branding book and it will demand you craft the perfect elevator pitch. This 60-second summary of your business tells the listener…

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July 22, 2015 Want to Increase In-Store Sales? Ignore the Phone.

It’s no secret that we’re more connected than ever before. And the number of available sales channels is increasing everyday. As customers, we enjoy anywhere,…

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July 7, 2015 An Open Letter to Starbucks on Your Price Increase

Dear Starbucks, I’m a loyal customer. I earned my Gold membership in 2010 and have maintained it with absolute ease ever since. And while I…

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