Kernels

Photo Credit: Emma Knight/The Cheeky Puppy
February 3, 2014 An open letter to customers

At Popcorn & Ice Cream, we talk A LOT about Customer Love – the notion of putting customers at the center of your marketing decisions,…

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January 30, 2014 Lessons learned from Breaking Bad

What does a meth lab have to do with your small business? Everything. And, no, we’re not suggesting that you’ll get a tax break by…

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January 27, 2014 Social Media 101: Be nice to customers

“Freak.”  Not the best term for customers, much less fans. Over the weekend, one of our favorite small businesses had a social media snafu when…

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January 23, 2014 To gate or not to gate?

Recently, we wrote about giving it away – the idea of giving would-be customers a chance to experience your brand and your value for free. …

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January 15, 2014 If you can’t explain it, they can’t buy it.

Elevator pitches top the list of small business marketing “must haves.”  Mission and vision statements aren’t far behind.  Or so say the entrepreneurial best practices. …

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