Customer, LLC is a marketing book just for small business owners. Whether you run a restaurant or a fitness studio, are an attorney or a photographer, make custom jewelry or mass produce widgets, Customer, LLC is for you. Buy it here.
Small businesses that thrive integrate the customer’s perspective throughout their business. They don’t market to prospects, they connect with potential customers. They create relationships. When small businesses embrace their customers at their core, customers show them love in return.
The result? Unmatched customer satisfaction, loyalty, referrals and growth.
Customer-centric marketing doesn’t have to be hard. And it doesn’t have to be expensive. Customer, LLC tells you how.
In a confusing (and growing) wave of marketing advice, Customer LLC offers a beacon of hope for small business owners…Customer LLC is the perfect book for the small business owner who knows marketing is important but has no clue about how to tie it all together…It untangles small business owners from the confusing advice and brings marketing back down to Earth.
The book is thorough, offering sage advice, numerous anecdotes and case studies. Berman’s goal with the book is to get small businesses “to move from ‘customer engagement’ and ‘customer experience’ as buzzwords and strategies to an integral way of doing business.” Reading Customer, LLC and implementing Berman’s advice will help you do just that.
The customer is the heart and soul of any small business. If your business needs more customers (and what business does not want more customers) then you need the insights in Customer, LLC from Hillary Berman.
A truly excellent primer, not only on effectively communicating the stories of small business, but on effectively communicating with small business owners. The perspective is imbued with an authenticity earned through the cultivation of deep relationships built in the field, sometimes in the heat of battle. It’s both well written and informative, both interesting and helpful and above all, very highly recommended.
Customer, LLC delivers clear, practical advice for small business owners to develop a sensible product proposition and market it successfully. Ms Berman clearly knows whereof she writes! As a businessman who writes novels about business, I find it refreshing to see this topic covered readably, enjoyably and without jargon.