Photo Credit: Adam Eisner

Meet the Team

Passionate. Hard working. Detail oriented. Friends.

When you work with Popcorn & Ice Cream, you gain true partners in your success. We never want to be considered as your marketing vendor. Vendors simply execute. That’s not our style. We work alongside you to engage your customers and grow your business. Our clients become friends and view us as extended members of their teams. We hire only those who share our passion, bring spirit and energy to the team, and who we’re proud to have represent Popcorn & Ice Cream.

Meet your extended family.

Hillary is passionate about small business and customer-centric marketing. She leads the Popcorn & Ice Cream team, is the author of Customer, LLC: The Small Business Guide to Customer Engagement & Marketing, and a Google Small Business Advisor. No, she doesn’t get much sleep.

Hillary brings experience working in and for businesses of varying size to her small business clients. Cutting her teeth on Madison Avenue, Hillary got her first taste of small business at a reminiscent of Facebook, but sadly before its time. Upon moving back to Washington, DC, Hillary worked for a start-up technology company before turning back to the agency world. Prior to launching Popcorn & Ice Cream, Hillary worked with her husband to build and grow a financial services business.

A graduate of Syracuse University’s S.I. Newhouse School of Public Communications and the University of Maryland’s Robert H. Smith School of Business, Hillary can also be found building lemonade stands with her three budding entrepreneurs at home.

Amy is proud to be on the Popcorn & Ice Cream team, helping small businesses grow and thrive. Amy handles a wide range of marketing projects, including social media, websites, content marketing, print materials (yes, they still matter!), and trade shows – experience she also leverages in her role on the board of the Juvenile Diabetes Research Foundation, Greater Chesapeake and Potomac Chapter. Amy brings experience supporting content development and social media management for a Top 100 official blog and running a nonprofit organization board to Popcorn & Ice Cream’s small business clients.

Amy started her career in investment banking, with stints on both the equity and fixed income trading floors. Amy is a graduate of The Wharton School of the University of Pennsylvania. A proud New Jersey native, Amy lives in Bethesda, MD with her husband, 3 kids, and lots of baseball memorabilia.

Lisa has been a fan of Popcorn & Ice Cream (the business and the snacks) for a long time. She brings experience managing internal marketing for companies like Virgin Mobile, Equinox Fitness and Darden Restaurants, directing digital marketing for an international agency, and crafting marketing strategies for small businesses and startups (including her own) to PIC clients. At Popcorn & Ice Cream, Lisa works with small business and nonprofit clients on marketing strategy and copywriting.

While originally a Jersey Girl, Lisa is a loyal William & Mary grad (BBA & MBA) and she now resides in Arlington, VA. In her spare time, you can find her writing, reading, or playing ball hockey with her team, the Stanley Cupcakes.

Hillary embraced our business as though it were her own — working tirelessly, and often times very late into the night, to launch and grow Glen’s Garden Market. She truly lives the brand, which makes all the difference when it comes to designing and implementing a pitch perfect marketing strategy.

Danielle Vogel, Owner, Glen’s Garden Market