Tag: how to

Photo Credit: Emma Knight/The Cheeky Puppy
January 2, 2018 How To Choose a Marketing Technology Platform

In our last post on marketing technology for small businesses, we offered a general overview of the application landscape. The tools are seemingly endless and…

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November 19, 2014 Guaranteed! Rotting pumpkins and the value of a warranty.

The stench of rotting pumpkins sent me over the edge. For some time now, our trashcan has had a crack in the bottom. On occasion…

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April 3, 2014 In defense of marketers

“I feel like I should be able to do this. I mean, I run a small business, I’m a consumer, I’m really smart. Yet I…

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March 17, 2014 No excuses.

My business is harder, because… My industry is just different, because… My situation is more complicated, because… As entrepreneurs and small business owners, these things…

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March 12, 2014 Stop listening to your mother

Is your mom, husband, best friend, (insert other influencer in your life here) in the target market for your product or service? No?  Ignore them.…

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