Kernels

Photo Credit: Emma Knight/The Cheeky Puppy
May 12, 2015 The Problem with Lilly for Target

  The backlash over the immediate sellout of Lilly for Target both online and in stores is well documented. The social media buzz was incredible,…

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May 4, 2015 Support. Kindness. Commitment.

Last week, we saw the best and the worst of the city of Baltimore. Sadly, the riots that followed Freddie Gray’s funeral overshadowed the week-long…

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April 30, 2015 Don’t play to an empty stadium

Lessons for Small Business Owners from MLB’s Historic Baltimore Orioles/Chicago White Sox Game Yesterday, in the wake of the riots in Baltimore, Major League Baseball…

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March 11, 2015 5 ways to make referral programs work for you

Referrals can be one of the greatest sources of new business for many small businesses – particularly service businesses. In fact many businesses attribute their…

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January 22, 2015 Stop the madness! Stop the automation.

A plea to all those using social media as part of their marketing programs. Stop the automation! Turn off the connections that power auto-posting between…

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