Popcorn & Ice Cream

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Behind the Scenes at PIC: Cherry Blossom Picnic

Last week, Team PIC played hooky on Friday afternoon and headed downtown to the Tidal Basin to visit the monuments and our city’s iconic cherry blossoms. No, it wasn’t a slow work day. In fact, quite the opposite. In a fast-paced work environment, it’s easy to get caught up in the work. But a strong MORE

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The value of borrowed credibility

A little while ago, we went on our soapbox about giving it away – providing would-be customers a taste of what you have to offer to allow them to experience your value. Today, we take it a step further and call on small business owners to worry less about transparency and to embrace the notion MORE