Popcorn & Ice Cream

Process

Stop the madness! Stop the automation.

A plea to all those using social media as part of their marketing programs. Stop the automation! Turn off the connections that power auto-posting between Facebook, Twitter, Instagram, blogs, LinkedIn, newsletters and any other digital medium. Just because the media are electronic and can be connected, doesn’t mean they should be. Each social media platform MORE

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What to do when niche is no longer enough

You built your business on being niche.  You established yourself by being the expert in your category for your customers and their tastes. But now Amazon makes specialty products from across the country and world available at the click of a button (and often with free shipping). Local artisans are selling on Etsy. So how can niche retailers compete? Service? Meh, MORE