Popcorn & Ice Cream

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Dear Zirtual, It’s Not About You

This morning, Zirtual “paused” operations. You can read the letter here. The “pause” is clearly a shut down. Even if it wasn’t intended to be, the complete PR failure of the day has rendered it such. The small business lessons here are many and (not to stomp on Zirtual’s grave) we’ll highlight several on Kernels. First up — when small businesses forget MORE

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3 Elements of the Perfect Elevator Pitch

Read any small business branding book and it will demand you craft the perfect elevator pitch. This 60-second summary of your business tells the listener everything they “need” to know about you in one statement. There are many opinions on what makes the perfect elevator pitch. Here’s our two cents on the subject. There’s only MORE