Popcorn & Ice Cream

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What’s popping? April 24, 2014

Spring has sprung! And our clients, partners and friends’ awesomeness continues as well.  Here’s what’s up this week. HUGE congratulations to MyBuckleMate on its launch!  Publicly debuting its simple, yet insanely practical solution for moms running carpool and anyone with mobility challenges at the Accessibility Summit, this company is saving time and sanity for moms MORE

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You are not your customer

It’s no secret that entrepreneurs build businesses to address a void in the market they felt as a consumer. Or in other cases they build enterprises around personal passions. But while you might be in the general target market for the product or service you offer, you are not your customer. At least not the MORE