Popcorn & Ice Cream

5 ways to make referral programs work for you

Referrals can be one of the greatest sources of new business for many small businesses – particularly service businesses. In fact many businesses attribute their entire growth strategy and success to word of mouth. And referrals often make the best clients or customers as they come from those who already know and understand your business. MORE


Stop the madness! Stop the automation.

A plea to all those using social media as part of their marketing programs. Stop the automation! Turn off the connections that power auto-posting between Facebook, Twitter, Instagram, blogs, LinkedIn, newsletters and any other digital medium. Just because the media are electronic and can be connected, doesn’t mean they should be. Each social media platform MORE