Popcorn & Ice Cream

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You are not your customer

It’s no secret that entrepreneurs build businesses to address a void in the market they felt as a consumer. Or in other cases they build enterprises around personal passions. But while you might be in the general target market for the product or service you offer, you are not your customer. At least not the MORE

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Behind the Scenes at PIC: Cherry Blossom Picnic

Last week, Team PIC played hooky on Friday afternoon and headed downtown to the Tidal Basin to visit the monuments and our city’s iconic cherry blossoms. No, it wasn’t a slow work day. In fact, quite the opposite. In a fast-paced work environment, it’s easy to get caught up in the work. But a strong MORE