Popcorn & Ice Cream


3 questions to ask to grow your small businesses

Last week we wrote about the need to focus on both existing and new customers. With a new social media platform cropping up almost daily (hello, Periscope), it’s easy to focus on what’s new and exciting. As a result, all too often, small business owners forget to recognize the massive growth opportunities right in front MORE


Bus Stops, Lunch Boxes and Customer Engagement

I can’t help but be inspired by my Facebook feed, bursting at the seams with smiling kids heading off to school. These are the faces of my boys as they waited for the bus yesterday morning. One super excited (and a little nervous) kindergartener and one experienced, I-already-know-the-drill third grader. (Not pictured: Equally handsome one year-old likely devastated by MORE